Amazon.com engaged SEO Expert Services to inject some fresh perspectives into their strategic planning for 2006-7. This assignment was about as challenging as it gets; how to help a major seach engine player perform even better. [more]

Says Gary Cowan, Director Search Traffic at Amazon.com: “We were looking to determine worldwide SEO best practices - to benchmark our internal efforts, generate fresh ideas and ensure we were delivering the best possible results from free search traffic. A site like Amazon already performs well on the search engines, so it is quite a challenge to find improvements. We decided to seek out individual SEO Experts who could provide us with responsive and effective service. Given David's status as one of the best-selling authors on SEO at our website, he was a natural choice to fulfil this role. David has done a great job for us. His approach is refreshingly different and innovative. We received a very detailed report, complete with fresh insights and backed by thorough analysis. There is a lot for us to work on there - in terms of recommendations - and I can definitely recommend David's services to other possible customers.”

David Viney, Principal Consultant at SEO Expert Services, said “working with an already top-performing site like Amazon was a great challenge; akin to teaching Michael Schumacher how to drive! We were really pleased at the results we have achieved and the further improvement in Amazon’s ranking that is already visible”.

About Amazon.com:
Amazon.com, Inc. was founded in 1994 and operates Web sites that sell various products and services, which primarily include apparel, shoes, and accessories; health and personal care; baby care products; books; camera and photography; and consumer electronics. The company and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.joyo.com. It also operates www.a9.com and www.alexa.com that enable search and navigation, and www.imdb.com, a movie database Web site.

About SEO Expert Services:
SEO Expert Services is a UK-based new media company specialising in search engine optimisation. We operate an on-shore consulting and off-shore delivery model to provide high quality but affordable internet marketing services to our clients worldwide.

For further information please contact:
David Viney
+44 (0) 845 050 9414
http://www.seo-expert-services.co.uk