Our SEO training is a cost effective way for small businesses and entreprenuers to raise their business website search engine ranking. By attending this course you will understand how to use the numerous tools and techniques to get to the top of the search engines.

We can work with your web design or product sales & marketing teams to raise their SEO awareness and capability, through our SEO training service.

And for large companies we can deliver bespoke training at client premises.

Training Goal & Learning Objectives

Our goal is to train each delegate in capabilities they require to create well-optimised page copy, suitably structured, and to promote this content through market leading link-building and Web 2.0 promotion techniques. After completing the SEO training course attendees will be able to:

• Understand how search engines work, their market share and key differences
• Use The 7 Step Model to organic SEO and paid SEM
• Use the KOI Method for Keyword analysis (weighting popularity & competition)
• Understand Keyword deployment principles of prominence, proximity and density
• Tackle Domain name, file name and URL optimization
• Effectively use Meta-data, title tag and heading tag optimization
• Use Page, alt & internal link text optimization
• Benefit from Link building techniques & resources (including search engine & directory submissions)
• Take advantage of Web 2.0 link & tag baiting techniques (including blogging, online PR, article submission & more)
• Select match drivers, optimise ad text, create optimised landing pages and manage bids & PPC campaigns
• Understand local search optimisation techniques (Google Maps, Yahoo! Local, etc.)
• Use ongoing rank & traffic monitoring (including use of campaign parameters and Google Analytics)

Each attendee (from just one intense day of training) will go away with all the skills and techniques they need to get started on a professional SEO campaign or career.

SEO Certification

For an additional charge, we can arrange for trainees can take a distance learning examination (over the internet) after the course, to obtain certification as a Competent Search Engine Marketer (CSEM). This certification includes a copy of the Web CEO software which many leading SEO consultants use to manage their SEO Campaigns. For those keen to back this up further, we can, where appropriate, sponsor individuals for membership of the Search Engine Marketing Professionals Organisation (SEMPO).

SEO Training Costs

The day delegate rate for one person attending the course is £450 + VAT. Support for the optional distance certification costs an additional £150 + VAT. We offer discounts for large group bookings by arrangement (particularly where undertaken on client premises). The cost includes all course materials. We can also arrange for discounts on local accommodation near to the training centre for those wishing to stay over the night before and make a fresh start in the morning.

Find out more about SEO Training

To find out more or hold a place on our SEO Training Course, please complete the "Request a Proposal" form in the left panel (selecting 'SEO Training' as the service of interest). The dates for our next training courses are indicated in the right panel. We look forward to training you or your team in advanced SEO techniques.

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