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Site & Page Optimisation

What is Site Optimisation and Page Optimisation?

Search Engines rank sites and their pages for relevance, in part, based on the presence of search terms in the key text sequences used on the site. The text sequences indexed by search algorithms include the domain name, directory names, filenames, page title, meta-tags, heading tags, alt tags and page text. The optimisation of these text sequences is referred to as “on-page” optimisation (because all such factors are on the site pages and fully under the webmaster’s control).

Why do you undertake On-Page Optimisation?

Many webmasters do not give enough attention to on-page factors. This is understandable, given the relatively greater importance of off-page optimisation, but also misguided! Sound site construction, good internal links and well-written page copy can substantially improve the number of pages your site has indexed - and ranking well - in the search engines.

How do you approach On-Page Optimisation?

At SEO Expert Services, we use a structured methodology to undertake on-page optimisation:

Domain Optimisation – Some businesses will benefit from the use of a keyword-rich domain name, either for their main site or for a business blog. We can advise how to identify, register, host and optimise such domains for best effect. We can also advise on how to deal with the Google SandBox effect and undertake successful site migrations and page redirects..
Site Structure & Navigation Optimisation – We advise clients on ways to improve their directory structure, internal navigation and internal links. We use advanced semantic techniques, including ontological analysis, to determine an SEO-friendly controlled vocabulary and information architecture for your site.
Mark-up tuning – we help you to fine-tune page titles, meta-descriptions, alt-tags and heading tags to better optimise your site (whilst also aiding human usability and accessibility). We also undertake HTML validation to identify cross-browser compatibility issues and redundant code.
SEO Copywriting – we can review and rewrite sections of your site to improve both the customer call-to-action and the keyword prominence, proximity and density. This normally creates more pages with less text on each page and increased focus and conciseness for the human reader.

Where do you use the Site & Page Optimisation Product?

The Site & Page Optimisation Product is a core component of all our SEO services. The only variable is the extent to which we will simply consult rather than doing; in the SEO Turnkey Platinum service, for example, we will write all the pages for you whilst in the SEO Organic Bronze service, we will simply advise you on how to undertake the work yourself (and review the final results)..