What is SEO Maintenance & Reporting?

Search Engine Optimisation is essentially an iterative process, in that (a) user needs (what they are searching for, how and where) always changes and (b) the more you learn about your customers, the better you can serve them. SEO Reporting is all about analysing how customers have found your site (e.g. what they were searching on), which content most drew their interest and what they eventually did on your site (e.g. conversion to sales or other event like downloading a brochure). Maintenance is all about the tweaks and changes you make as a result of what you have learnt from your analytics.

Why do you undertake SEO Maintenance & Reporting?

Search is a highly accountable field, where results are there for all to see. Having a consistent method of analysis and means of reporting is vital, so that you can hold us to account and we can show you what we have achieved for you. We provide ongoing reporting services to help inform our customers, track our own performance and, on occasion, finalise payment and/or refunds for our work.

How do you approach SEO Maintenance & Reporting?

Generally, we work with only two tools: Firstly, we will make use of your own stats package and web logs (where available). Secondly, we will deploy Google Analytics on your site to help us track user behaviour, campaign effectiveness, goal achievement and Return on Investment (ROI).

• Marketing Reports – tracking visitor numbers, visitor loyalty, visitor recency, number of page views, referring source of visitor, vistors by medium, visitors by campaign, visitors by language/country, top search terms used, ppc versus organic conversion rates, etc.
• Content Reports – tracking most popular content, length of visit, depth of visit, top entrance & exit points, navigational & funnel analysis, goal achievement, browser version, platform version, connection method, screen resolutions, etc.
• Executive Summary – accessible via client login, we give you a monthly single-page summary of overall performance – covering three highlights and three areas still to work on. We also track our performance against the targets we set at the start of the engagement with you.

Where do you use the Maintenance & Reporting Product?

The SEO Maintenance & Reporting product is a core component of all our SEO services. For the Bronze service, we only provide the Google Analytics reports. For Silver services and above, we provide in addition the full executive summary.

Relevant Services

SEO Turnkey Platinum
SEO Organic Gold
SEO Organic Silver
SEO Organic Bronze