What is Pay-per-click Campaign Management?

Paid, or sponsored, results appear alongside organic, or regular, results on the major search engines. Ads also appear within content pages of publishers who have signed up for the Search Engine’s programme (e.g. Google Adsense). When searchers click on these sponsored results, a payment is triggered from the advertiser, the proceeds of which are split between the publisher and the Search Engine. To use a simple analogy, if organic SEO is like buying a car, paid SEM is like renting one!

Why do you undertake Pay-per-click Campaign Management?

Research demonstrates that, whilst 65% of searchers hardly ever click on sponsored results, the 35% who do tend to click on them regularly. As such, a paid campaign is an important complementary optimisation tool, alongside our more regular organic campaigns. Paid campaigns can also be heavily qualified (i.e. to be served only to certain audiences and only when they type certain things). This permits you to better target searchers who are more likely to then convert into actual customers. Paid listings also deliver traffic immediately, whilst organic SEO campaigns may take up to a year to become truly effective.

How do you approach Pay-per-click Campaign Management?

At SEO Expert Services we manage the full ad design, bid management and landing page optimisation process for you, in exchange for a commission on your pay-per-click (ppc) budget (a pricing model which is standard in the industry). If you already run your own campaigns, you will be surprised at the reductions we can achieve in your overall cost per click and the improvement we can help you achieve in conversion rates.

• Ad design & Copywriting – we work with you to identify your unique selling points and emphasise these in sharply written ad variants with a great call to action. Through experience, we know what works best and so we are happy to underwrite our costs with performance clauses.
• Bid & Campaign Management – we design and manage broad campaigns to your desired budget, based on a scientific approach to keyword analysis. We set up, as appropriate, hundreds of keyword combinations, multiple ad types, sophisticated match filters, day parting and more.
• Landing Page Optimisation – many businesses neglect this area; which is key to keeping ppc costs down and driving conversions up. We are past masters in the art of LPO and create attractive and appealing landing pages for our customers (which also play well in their organic optimisation).

Where do you use the PPC Campaign Management Product?

We have a dedicated Sponsored Results service, called SEM (search engine marketing) Gold, which combines our keyword analysis & Pay-per-click Campaign Management products. This can be purchased on a stand-alone basis but is more effective when combined with one of our organic SEO or Turnkey offerings.

Relevant Services

SEM Paid Gold

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