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Keyword & Competitor Analysis

What are Keywords?

When a user visits a search engine, they type words into the search box to find what they are looking for. These search terms they type are called keywords and the combinations of keywords are called key phrases.

Why do you undertake Keyword Analysis?

Getting to the top of Google and other search engines for attractive keywords and key phrases is the ultimate purpose of either a paid or organic search engine optimisation campaign. Choosing the right terms is vital if time and money is not to be wasted. Many businesses lose out on thousands of visitors because they have chosen the wrong terms to be #1 for. All too often, an inexperienced or unscrupulous SEO cowboy is the cause!

How do you approach Keyword & Competitor Analysis?

At SEO Expert Services, we use a scientific, five step approach to Keyword Analysis:

Keyword Discovery – we research your competitors and the market you operate in to identify all the most commonly utilised search terms. We validate this against actual search data.
Keyword Popularity Analysis – we analyse industry insider data to determine the number of daily queries made across all the major search engines for the search terms discovered in step (1)
Keyword Competitiveness Analysis – we further review search terms to determine how many competitors are actively optimising their sites for those terms
Keyword Attractiveness Analysis – we use our own formulae, experience and judgement to combine steps 1-3 above. The ultimate outcome is a list of keywords, prioritised for their SEO Campaign attractiveness.
Keyword Deployment – we finally determine how best to combine key words and phrases into the text sequences that will be utilised in the SEO campaign (balancing factors of prominence, proximity & density).

Where do you use the Keyword Analysis Product?

The Keyword & Competitor Analysis product is a core component of all services offered by SEO Expert Services. The only variable is the degree of depth of analysis. In the SEO Turnkey Platinum service, for example, we produce a list of over 150 terms and use all of them somewhere in the web design or link building campaign. In the SEO Organic Bronze service, we focus on a list of 20 terms and may only use the top five terms.