What is Online PR & Social Networking Optimisation?

Since 2001, the internet has been changing. The emergence of sites like MySpace, Bebo, Orkut and more means the web is ever more about connecting people with each other, rather than simply with information. This “Web 2.0”, as it is often called, presents new challenges but also opportunities for search engine optimisation; opportunities that we are well placed to help you exploit. The key is creating content which others wish to tag, bookmark, syndicate or blog about.

Why do you undertake Online PR & Social Networking Optimisation?

We help you to create newsworthy, humorous or controversial content; content with a “hook”. We can then help you submit this content to online PR repositories (indexed by Google News and others) and/or build your own blog. Finally, we can connect you with active communities & individual bloggers in your space. The result is less controllable than Web 1.0 (after all we are dealing with human beings here!) but, if you get it right, thousands of people across the web could be reading, arguing about and re-publishing your content – all with topical back-links to your original source. As we have said in other sections, more links lead to improved rankings. However, Web 2.0 can also deliver highly qualified traffic in its own right.

How do you approach Online PR & Social Networking Optimisation?

At SEO Expert Services we have, through experience, built up a good understanding of where best to spend your PR buck for maximum impact. We work closely with you to identify suitable hooks for your content, assist with any copy-writing required, then ensure your fresh new content is broadly distributed into Web 2.0 channels, both formal and informal. Typical services may include:

• Blog Building & Syndication – we help you implement blogging on your site, making use of Joomla!, Wordpress or Blogger interfaces. We also make it easy to syndicate your content to other bloggers and the broader web community.
• Bookmarking Toolsets – we help you add functionality to your site which makes it easy for Web 2.0 users to one-click tag or bookmark your content with popular emerging services such as del.icio.us, Wink and Blogmarks (and your products, if appropriate, with Kaboodle).
• News Copy-writing and Submission – we help you create newsworthy content and optimised press releases, then submit them to suitable services, both free and paid (including digg and furl). Paid services provide access for your items to Google and Yahoo! News.

Where do you use the Online PR & Social Networking Product?

Generally speaking, the Online PR & Social Networking Optimisation product is more consumptive of our Consulting resource and requires a more in-depth process to be effective. It is also more relevant to larger businesses and budgets. As such, we generally (but not always) only offer the product within our Gold and Silver SEO Services.

Relevant Services

SEO Organic Gold
SEO Organic Silver