What is the SEM Paid Gold Service?

The SEM Paid Gold encompasses the entire process of getting your site ranked well in the sponsored results for keywords that pay - and incoporates our keyword & competitor analysis product and our pay-per-click campaign management product.

Who would be a typical customer for the SEM Paid Gold Service?

Typically, SEM Gold would be the SEO service of choice for the organisation or individual seeking immediate results or looking to complement an Organic SEO Campaign. SEM Gold is also suitable for those keen to "test the water" with search engine optimisation (using a small budget) prior to committing to a more extensive Organic Campaign.

Why should you use the SEM Paid Gold Service from SEO Expert Services?

At SEO Expert Services we manage the full ad design, bid management and landing page optimisation process for you, in exchange for a commission on your pay-per-click (ppc) budget (a pricing model which is standard in the industry). If you already run your own campaigns, you will be surprised at the reductions we can achieve in your overall cost per click and the improvement we can help you achieve in conversion rates..

• Straight Forward Keyword Analysis – we use a scientific, five step approach to Keyword Analysis, to ensure all our SEO effort is focused on the phrases that pay!
• Ad design & Copywriting – we work with you to identify your unique selling points and emphasise these in sharply written ad variants with a great call to action. Through experience, we know what works best and so we are happy to underwrite our costs with performance clauses.
• Bid & Campaign Management – we design and manage broad campaigns to your desired budget, based on a scientific approach to keyword analysis. We set up, as appropriate, hundreds of keyword combinations, multiple ad types, sophisticated match filters, day parting and more.
• Landing Page Optimisation – many businesses neglect this area; which is key to keeping ppc costs down and driving conversions up. We are past masters in the art of LPO and create attractive and appealing landing pages for our customers (which also play well in their organic optimisation).

Which Products are Incorporated as Standard?

The SEM Paid Gold service incorporates condensed (or lite) versions of all our main SEO products:

Keyword & Competitor Analysis
Pay-per-click Campaign Management