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The SEO Expert Blog - Blog of free SEO articles (tackling key issues faced by customers)

Google Universal Search SEO

Written by David Viney
Monday, 28 May 2007
Earlier this month, Google unveiled a new "Universal Search" system, a radical change to its search results pages that will surface listings from its news, video, images, local and book verticals with much greater frequency. This article considers how the webmaster should respond to this innovation, considering both traditional "asset optimisation" and specific strategies for Universal Search.
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SEO for Google Earth

Written by David Viney
Thursday, 19 April 2007
Why on Google Earth am I suggesting optimisation for the world's favourite bit of fun? Well, Google are currently investing heavily in mobile and geographical information offerings, including a new mobile browser and location-based services such as Google Ride Finder & Google Transit. As the web becomes ever more local, you should seriously consider optimising your site for Google Earth and the next generation of local search products.
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Submit site to Baidu and Yandex

Written by David Viney
Wednesday, 21 March 2007
In China, Google enoys only a 27% market share; very much second fiddle to 百度搜索 (Baidu) with 55%. Similarly, in Russia, Google is in third place, with Яндекс (Yandex) the clear leader. More than 50% of growth in internet users from 2007-2010 is likely to come from these huge countries. Isn't it time to consider a listing on their biggest search engines? This short article looks at what is required to get your site crawled.
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The Google Sandbox

Written by David Viney
Sunday, 11 February 2007
Much has been written about the Google Sandbox effect. Much of what has been written is very suspect speculation! This article sets out to debunk a few myths and answer the most common questions that new site webmasters have. Specifically, I review whether or not the Google Sandbox really exists, how it works and how to escape from it. Vital reading if you have a new website!
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List of UK Directories

Written by David Viney
Wednesday, 17 January 2007
Many UK-based webmasters often ask if there is a list anywhere of directories and search engines based in the UK & Ireland. This posting on my blog offers a list of 20 such directories, together with their PageRank (PR), listing type and other comments, including whether, for example, registration is required. A great resource to get your UK search ranking up on Google, Yahoo! and MSN.
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Better Google.co.uk Search Engine Rankings

Written by David Viney
Friday, 15 December 2006
Many UK webmasters find it frustrating that their website does not rank better on Google.co.uk, their home search engine. Research has shown that 3.5 times as many searchers in the UK use google.co.uk than do google.com and, of these, 35-45% regularly check the "pages from the UK" radio button to narrow down their search. Ranking near the top of these narrowed results is thus a pretty important mission for the UK-based online business!
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