The SEO Expert Blog - Blog of free SEO articles (tackling key issues faced by customers)
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Written by David Viney
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Wednesday, 07 May 2008 |
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Over the last six months (or more) Google has been on a campaign to eliminate the scourge of paid links (where people pay highly ranked - and often unrelated - websites to link to their own). In this article, David looks at the ethical issues, the impacts so far (of Google's alogithm tweaks) and the SEO planning points for the future. Vital reading for those who have focused heavily on paid directory submissions. |
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Written by David Viney
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Monday, 14 April 2008 |
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UK Search Expert, David Viney, provides his 10 top tips to improve the search ranking of your business. This article is soon to feature in "Better Business"- Published ten times a year, the magazine offers a steady stream of practical proven ideas to help business owner/managers take the short cuts to success so they earn more and have more fun. |
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Written by David Viney
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Thursday, 01 November 2007 |
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An incredible 256 million people visited a search engine in December 2006 – 81% of the global Internet population. Neilsen, Hitwise and Enquisite estimate Google’s underlying market share to be in the range of 77-80%. During 2006, Google became the second biggest advertiser in the UK (overtaking channel 4) and UK online sales grew by 50%. Could this represent a peak of Google's powers? This article explores the likely scenarios. |
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Written by David Viney
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Monday, 08 October 2007 |
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So how did Google get from a market share of <1% in 1999 to almost 80% today? What is so special about Google and how has it come to dominate the scene? In this article, the third in my search history series, I look at the role of luck, timing and the mistakes of competitors in the rise of Google. I also evaluate the unique technology and vision at the heart of the Google algorithm. |
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Written by David Viney
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Friday, 14 September 2007 |
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Did Google always dominate the web search market? In the second of three posts on the history of the Search Engines, I look at the pioneers of the early search market, including the very first web crawler, WWW Wanderer. Did you know that Disney used to be one of the biggest players in the business? Or that Altavista was more technically advanced, in many ways, in 1998 than Google is now? Read on! |
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Written by David Viney
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Saturday, 11 August 2007 |
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So where did it all start? In the first of three posts on the history of the Search Engines, I look at the history of the internet itself and the forerunners to modern, web-based search engines (in the period immediately prior to the emergence of the first widely-used web browser). In this whistle-stop tour, I take in now forgotten tools like Archie, Veronica and WAIS |
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